Sony Company Analysis: SWOT, PEST, 5 Forces and SGA

Sony Company Analysis wonk, swearword, 5 Forces and SGASony SWOT Analysis Five Forces Analysis of Sony expletive Analysis of Sony stpacegical host Analysis of Sony decision maker SummaryThe purpose of this paper is to analyse Sonys strategy and assess various tools which select the greatest insight into that strategy. The assessment of the order is based on quartette tools, mainly SWOT, PEST, doorkeepers Five Forces and Strategic Group Analysis (SGA). Those tools atomic number 18 believed to critically evaluate Sonys tactics with regards to its competition, external and internal environment. Furthermore, the tools critically assess Sonys gaps in its strategy. ledger entry Sony Corporation has been very successful over several decades and has used its innovation to create a multi zillion and multinational electronic empire. With products such as transistor radio, the Trinitron, the VTR and many more the caller has changed our everyday lives. Nowa geezerhood, Japanese comp anies such as Sony can set a good example for different international companies to benchmark the itinerary they implement their traffic strategy. However, the current slowdown of global economy, the appreciation of yen and the decline of Japanese stock trade had forced Sony to re-examine its current pipeline approach (Sony, 2009). Hence, this paper critically evaluates Sonys business strategy. The assessment of the company is based on four tools that give the greatest insight into Sonys strategy, mainly SWOT, PEST, Porters Five Forces and Strategic Group Analysis (SGA).Sony Company A brief introductionSony is an international corporation with major businesses in electronics, movies, video games, and finance. The Japan-based company is adept of the orbs outsizedst media conglomerates with revenue of $89.6 billion in its fiscal 2008 (Sony, 2009). Sony is a well-recognized brand name of consumer electronics and its key products are CyberShot digital cameras, Bravia LCD TVs and VAIO computers. Those products constitute 65.1% of sales and operating revenue. The three biggest markets for SONY are europium with 25.7 % of operating revenue followed by Japan with 24.2 % and USA with 23.6%. Innovation leaderSony is an innovation leader. In fact, Sony is still among the top 10 most innovative companies in the world, according to Leberecht (2008). What is more, Sony has led the market in terms of innovative technologies and high quality items. Through emerge its history, Sony has proved that the company can capture the imagination and remediate peoples lives by using lose weightting edge technologies. Sonys Business Strategy Sonys Business Strategy is to be the leading global provider of networked consumer electronics and entertainment in the world (Sony 2008). In order to do that Sony lead try to retain market divides in developed markets by introducing innovative technologies and enter new products to emerging markets to obtain higher sales growth and even tually bigger market share. As can be seen above new user groups with great response to credence of electronics encounter emerged. Those groups break been called BRIC (for Brazil, Russia, India and China). They are the worlds fastest growing economies, contributing to a great deal of the worlds explosive growth of trade. By 2020, the four biggest emerging markets share of world come out of the closetput will double to 16.1 % from 7.8% in 1992 (IDC, 2006). Consequently, Sony will aim to grab few of it. SWOT AnalysisWhy does a SWOT give the greatest insight into Sonys strategy?Organizations such as Sony do not exist in a vacuum but alternatively exist and grapple and cooperate in an interrelated environment characterized by complexity. Understanding this environment is fundamental for Sony to become a leader and deduce bigger market share. Therefore, SWOT outline is a useful aid to do that. The synopsis is used at the beginning of strategic decision-making where it provides the basic framework (Hamel Prahalad 1994). SWOT creates lists of strengths, weaknesses, opportunities and threats where an organizations use these to furnish strategies that fit their particular projected slip, objectives and their capabilities (Bourgeois 1996 Pearce and Robinson 2003 Thompson and Strickland 1998).Consequently, buy conducting SWOT digest on SONY it will be visible if the companys strategy fits projected situation. Furthermore, Valentin (2001) said that the SWOT analysis gives the greatest insights into companys strategy as it shows the companys conventional approach of realizing the desired alignment. As a endpoint SWOT analysis is a valuable tool in the field of business strategy and gives the greatest insight into Sonys strategy because it illustrates important aspects of organisations environment and decisions made by the man erament. Sonys SWOTStrengthsAbility to produce innovative, quality productsSonys innovations have become part of the mainstream cultur e. Starting with the first magnetic tape and tape recorder in 1950, then the transistor radio in 1995 and the worlds first all-transistor TV set in 1960 and many more as shown below.Ability to be successful in several various marketsSony is successful in several different markets. The company has made an impact in the PC market, video game market and especially the television market.Fast growing companySony ranks among ZDNet Asias Top 10 fastest-growing companies for 2008/2009 (ZDNet Asia 2009).M2M monitoring engine roomSony has M2M Machine-to-Machine (M2M) remote monitoring engineering-based service solutions. The service solution allows cost-effectively and continually monitor and manage the various comp wholenessnts of production (Sony, 2006). WeaknessesProducts are expensive Sonys products are 20 to 30 percent higher than comparable goods (Cook, 2003). For that reason, for example, people in developing countries with minimum wage cannot afford to purchase them.Inefficient supp ly scopeSony is trying to close the gap with technologies companies such as Apple or Amazon which use Internet services to rectify their electronics such as digital-music players. However, because of its business overload of heavy operating costs leading to inefficient supply chain Sony is missing that market gap.OpportunitiesComplementary products and servicesSony has chance to sell antonymous products and Internet services in saturated markets (Japan, USA) and standard products in emerging markets (China, India, Latin America).Innovative designSony can use user- friendly applications, innovative materials and fascinating visual appearance to differentiate products. New technologies3D TV technologies that use a single image which is split by mirrors and not as in majority of 3D set ups that use two camera systems (BBC, 2009).ThreatsNew entrantsNew companies can enter the market since the shift from analog to digital engine room made it easier. This is because complicated func tionality has become concentrated in semiconductors and easier to manufacture. acclivitous marketsEconomic uncertainty and political instability in markets such as China, India, Russia is more violate than this of United States and Western Europe. Porters Five ForcesWhy Porters Five Forces would give the greatest insight into Sonys strategySony has to analyse and understand the industry context for developed markets in order to sustain its strategy which is to be an innovation leader and the worlds leading consumer brand. The model of the Five Competitive Forces developed by Porter can facilitate. Porter (1980) identified five competitive forces that shape every industry and every market. These forces determine the competition and show the attractiveness of an industry and its strength. Furthermore, Porters model is based on the approach that a corporate strategy should meet the opportunities and threats in the organizations external environment. Particularly, competitive strategy should focus on understanding industry structures and the way they change. Consequently, it is one of the most effective tools to give insight into Sonys strategy.Porters Five Forces AnalysisThe following model illustrates Porters Five Forces AnalysisThreat of New Entrants LowAny tiro will need economies of scale to be successful in this market. A small player will require strong relations with suppliers and efficient manufacturing processes other than it will not be achievable for him to produce at a low cost. This may result in incurring losses and failing to gain bigger market share. Furthermore, every company that wants to compete in this market will require sophisticated technology and well developed RD unit. Bargaining military unit of Suppliers- LowDue to the fact that there are so many suppliers bargaining power of them is low. Companies in the electronics industry are looking for cheaper imports from countries such as Taiwan or China (Armstrong Kotler 2008). some are relocating manufacturing facilities to these countries, as charge competition is on the rise. Suppliers are forced to cut their prices or go rend due to the price war as their customers can go to other suppliers who are offering lower price. What is more, manufacturing has shifted from brand owners to mass logistics manufacturers in order to cut the costs associated with the production (Sony, 2009). Large companies from akin industries can now enter this market and that is why bargaining power of suppliers is low.Bargaining Power of Buyers- High initiative group- buyers, who purchase from retailers (Curry, Argos) that have long term relationships with global brands such as Sony, Canon, Kodak, Nikon, Olympus. Curry or Argos has high buying power since it offers customers great value by checking competitors prices and securing exclusive deals from key manufactures, and making a decision which product to choose.Second group- individual customers even though they have limited buying power and they do not have much impact on the company directly, they are the one who buy products from Curry or Argos and they influence those retailers over which product they will choose in future day. Threat of Substitutes- HighThe threat of substitutes is very high example digital cameras. Camera phones are ideal substitute for all digital cameras. According to Lyras research, a digital imaging research firm, mobile phones are selling faster than digital cameras. Lyras (2006) estimated that the camera phones reached 850 million units in 2006, and this number is expect to grow to more than 1.5 billion units in 2010. Competitive Rivalry between Existing Players- HighThere are numerous and rather equally equilibrize firms competing in this market with Sony the biggest ones are Panasonic, Phillips. The competition is fierce there is a unequal product life cycle, high cost associated with RD that gives low profit margins and at last high exit barriers. It is noticeable that over the years, the nature of the business has forced manufacturers such as Sony to offer innovations with enhanced models (Johnson et al 2008). Moreover, brand name is no longer as important as it used to be (Anderson, 2008). Consumers are now looking for electronic goods that offer their most wanted features at the lowest price, regardless of brand.PEST AnalysisWhy PEST analysis would give the greatest insight into Sonys strategyAnother strategic tool that can ease to evaluate Sonys strategy is PEST analysis. It is a valuable tool for understanding the big picture of the environment in which an organisation is operating (Bowman Faulkner, 1996). PEST analysis is a framework that categorises environmental influences as political, economic, social and technological forces (Jones Hill 1992). In view of the fact it is important to identify those factors as they might have affect on Sonys supply and demand levels and its costs especially in emerging markets. Furthermore, PEST gives the greatest insight into Sonys strategy since it will show the market growth (emerging markets) and decline (developed markets), potential and direction for Sonys operations. What is more, PEST analysis will show whether it was worth to enter Sonys business operations into new markets and new countries. Consequently, PEST analysis with SWOT and Porters Five Forces model will help to review Sonys strategic direction.Political Tariff decline in EUTariff reduction in EU countries will affect directly import and export procedures in Sony corporation, as the price will be modified due to this policy.Emerging marketsUnfavourable political factor including unforeseen legal or regulatory changes such as foreign exchange, import and export controls, political instability and potential conflicts among developing nations. EconomicProductsSonys products are rather expensive and people in developing countries with minimum wage cannot afford to purchase them. Uncertainty The economic situation in d eveloping markets can get worse, which could result in future effects on earnings (Jeanet Hennessey 2004). Foreign exchangeForeign exchange rate fluctuations can have an effect on financial results since large portion of Sonys sales and assets are denominated in currencies other than the yen. SocialCustomer preferences In some markets, customer needs and preferences are becoming more similar (Johnson et al., 2008 p. 69). Electronics goods are standardised products therefore culture no longer has a big impact. In fact, the more standardized product, the better chances to sell it worldwide. According to Slack, et al. (2007) this helps organization to have transference of marketing across countries. TechnologicalAdvanced technologyAdvanced technology to be more competitive in the market is a key issue (Armstrong Kotler, 2008). Sony knows that to manufacture very innovative products that will be hard to model and help to lead in the market the company needs to invest and constantly i mprove its RD department.Strategic Group AnalysisWhy Strategic Group Analysis gives the greatest insightStrategic Group Analysis is useful for every company as it can be performed in a short period of time. This tool would give insight into determining different competitive positions of companies in the industry (Mintzberg et al 2003). The analysis can illustrate intensity of rivalry within and between groups and implications of competitive position (Bourgeos, 1996). This is because Strategic Group Analysis is a collect of companies in an industry. Furthermore, groups of companies are clustered around a similar competitive approach or strategic position. Finally, the companies in a group are similar to each other but different from companies in other groups. Consequently, this tool is useful in assessing Sonys position among its rivals and provides insight into its strategy.The diagram above shows strategic groups that are in competition with each other. These are analysed accordin g to price and customer perceived value (branding). Strategic spaces are opportunities for companies. For example in order to fulfil those spaces Sony could lower its prices and LG could change the perception of the brand to the higher value. However, this opportunity might be a threat as Sony could lose profits and customers by lowering prices and its perceived value. In LG case, the company would have to spend a lot of money on the marketing campaign to change the perception of the products and invest in RD to actually change the product to a higher standard. What is more, the company would have to charge more for its products and therefore it might lose customers. Mobility barriersThe mobility barriers restrict enterprises in electronics industry to go from one strategic group to another. If Sony moved from one group to another, it could incur higher costs or threat of lowering perceived value. However, with more flexible manufacturing and fast development of new technologies in the future the barriers to mobility may be lowered and it might be easier for Sony to go from one strategic group to another.ConclusionSonys strategy has been analysed using SWOT analysis, Porters competitive forces model, PEST analysis and Strategic Group Analysis. Those tools gave the greatest insight into the companys strategy. This is because they analysed the companys competition, its competitive advantage, internal and external environment. By understanding those, the company can retain market shares in developed markets and enter new products to emerging markets to achieve higher sales growth and eventually bigger market share. Consequently, those tools are vital for assessing the companys strategy as they take into consideration existing factors but also forecast change for the future. This way Sony can adjust its strategy to the environment in which it operates. Furthermore, appreciate its enthronization into RD by assessing its clients needs. This further leads to Sonys c ompetitive gain.ReferencesAnderson, C. (2008) Future of the Business uncommitted from accessed 21 NovemberArmstrong, G. and Kotler, P. (2008) Principles of marketing 13th ed., New Jersey, Pearson Prentice Hall.BBC (2009) Sony shows off 3D TV technology available from http//news.bbc.co.uk/1/hi/technology/8285187.stm Accessed 20 NovemberBowman, C. and Faulkner, D (1996) The Essence of Competitive Strategy Prentice Hall. pp.25-19Bourgeois, J.L. (1996), Strategic Management from Concept to Implementation, The Dryden conjure, Florida pp. 34-40Celik A. (2008) Emerging Markets available from http//celikalper.wordpress.com/2008/11/18/emerging-markets/ Accessed on 22 NovemberCook B. (2003) Sony Powered Brand Channel available form http//www.brandchannel.com/features_profile.asp?pr_id=128 Accessed on 21 NovemberGrant, R.M. (2005) Contemporary strategic analysis. capital of the United Kingdom Blackwell pp. 56-62Hamel, G. and Prahalad, H.K. (1994) Competing for the Future, Boston, Harvard Bu siness School Press pp. 36-39Jeanet, J.P., Hennessey, H.D. (2004) Global marketing strategies 6th ed., Boston, Houghton Mifflin pp. 41-45Jones, G.R., Hill, C.W. (1992), Strategic Management An Integrated Approach, Houghton Mifflin Company, Boston pp. 28-33Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy (8th Edition) Text and Cases, Prentice Hall, Harlow pp. 28-43Leberecht T (2008) The worlds 50 most innovative companies available from http//news.cnet.com/8301-13641_3-9926227-44.html Accessed 20 NovemberLyra Research Corporation (2006) Mobile phones available fromAccessed 23 NovemberMintzberg, H., Lampel, J., Quinn, J., Ghoshal, S. (2003), The Strategy Process Concepts, Contexts and Cases, 4th end., Prentice-Hall, Upper bear down River, New Jersey. pp. 45-49 Pearce, J.A. and Robinson, R.B (2003) Strategic Management Formulation, Implementation and Control (8th Edition), McGraw-Hill, New York, NY pp. 56-62Porter M.E. (1980) Competitive Strategy Free Press, New York pp. 27-45Slack N., Chambers S. and Johnston R. (2007) Operations Management, 5th Edition, Harlow, Prentice Hall. pp 35-37Sony (2006) Sony Annual Report 2006. Available from http//www.sony.net/SonyInfo/IR/financial/ar/2006/index.html Accessed 15 November 2006Sony (2008) Sony Group Corporate Strategy Update FY2008 FY2010. Available fromhttp//www.sony.net/SonyInfo/News/Press/200806/08-080E/ Accessed 22 NovemberSony (2009) Sony Annual Report 2009. Available from http//www.sony.net/SonyInfo/IR/financial/ar/8ido180000023g2o-att/SonyAR09-E.pdf Accessed 22 NovemberThompson, Arthur A., Jr., and Strickland, A. J. (1998). Strategic Management, 10th ed. Boston Irwin/McGraw-Hill. pp. 12-24ZDNet Asia (2009) Sony is a leading consumer electronics and entertainment company globally Top Tech Index 2008/2009 available from http//www.zdnetasia.com/toptech/2008/0,3800017271,62048727,00.htm Accessed 19 NovemberSony aims to continue being one of the worlds leading consumer brands in t he 21st century, providing customers with a wide prevail of attractive products, content and services (Sony 2009 p 3). Sony will aim to achieve higher sales growth through gaining bigger market share.PEST analysis can help to understand risks associated with the market growth or decline, and the position, potential and direction for an individual businesses or organizations (Grant, 2005). PEST analysis is frequently used as a generic orientation tool, that can help to find out where a company or a product is in the context of what is natural event externally (Jones Hill 1992). The four elements shape a structure for reviewing a situation and strategy or position.PEST analysis needs to be carried out on a regular basis to be effective. Companies can gain competitive advantage when they do analyses regularly and systematically as they can speckle trends before others and exploit them fully. Thus, PEST is a tool that would give the greatest insight into Sonys strategy. stamp of Yog a on Bed Wetting in Children StudyEffect of Yoga on Bed Wetting in Children StudyEFFECT OF YOGA ON BED WETTING FREQUENCY IN CHILDRENA Pilot study abstractionBed wetting or Nocturnal enuresis is a common problem in children. It refers to the unintentional passage of urine during sleep. Bed wetting is standard till the age of 5yrs, if continues over the age is due to physical as well as psychological connection. 15% of peoples have this problem globally. Yoga is a handed-down Indian medicine which was now used up for many clinical conditions. The aim of this study is to find out the effect of yoga on reduction of live wetting frequency in children. 10 children with complains of nocturnal enuresis were selected by purposive sampling method. Structured yoga programme was given to the children. The yoga programme was conducted alternate days for 4 weeks. riddance dairy was used to evaluate the improvement on acknowledge wetting frequency. Following the 4 weeks of programme the collected datas were analyzed using the descriptive statistical method. This study finds that yoga is useful method in reduction of slam wetting frequency. Thus the study concludes that yoga play a major role in reduction of hunch over wetting in children and it also promotes psychological and moral boost to the children.Key words Yoga, Bed wetting, Voiding diary. Nocturnal enuresis.INTRODUCTIONBedwetting is also called as nocturnal enuresis, it is the involuntary discharge of urine in children during night or during sleep1. When the child tends to voids involuntarily for at least(prenominal) three measure a week later on 5 years without any congenital defects is termed as nocturnal enuresis.2In India about 15 million children were having can wetting problem. It is one of the commonest problems in young children. Usually it is found more common in boys3. 1.6% to 15% of children wet their bed during night, it is found that 10% to 15% of five-year-old children and 6% to 8% of e ight-year-old children, and it declines to 1% to 2% by 15 years of age4.Nocturnal enuresis is one of the common urological problem. Actual cause of the bed wetting is unknown. It was considered to be one of the most disabling problems during child physical as well as psychological development. Though it looks a simple problem there may be various other conditions underlying like, neuromotor problems, attention difficulties, learning disabilities, and the possibility of being the cause of psychological status. 5,6,7Bed wetting without day time symptoms are termed as mono-symptomatic nocturnal enuresis whereas bed wetting occurs both day and night are termed it as Non-monosymptomatic 9. Delvin conducted a population survey on 1800 Irish children with the age of 414 years and he found that 33% of children void less than once a week, 11% voids once a week and 25% voids two to four times per month10. Bed wetting will cause enormous emotional impact in child as well as their parents. Chil dren with enuresis are commonly punished and are at the risk of emotional and physical abuse11. Parents should understand that bed wetting is never done on purpose or not done as laziness 8.Many studies have identified the impact of bed wetting may cause anxiety, embarrassment, loss of self-esteem, concentration difficulty, learning difficulty and may impact the psychological status of the children12. Bedwetting tend to run in families. Many children who wet the bed have a parent who did, too. close to of these children stop bedwetting on their own at about the same age the parent did.13Most children outgrow bed-wetting without treatment4. However, some child may need some additional assistance from physician. Bedwetting is typically seen more as a social disturbance than a medical disease because it creates embarrassment and anxiety in the child and conflicts with parents. The single most important thing parents should do is to be supportive and reassuring rather than blaming and punishing. The many treatment options range from home remedies to drugs, even surgery for children with anatomical problems14.Primary management of bed wetting is behavioral modification and positive reinforcement15. Yoga isan superannuated tradition that has been westernized and oftentimes practiced for its proposed health benefits. Yoga therapy was described by Indian authors 2500 years ago, but it still plays an important role in everyones life16. It often translates union of the mind, body and spirit17. Yoga is considered as a mind and body exercises, it helps to unite the body and mind it leaves the physiological state of the body and shape emotions, thoughts and attitudes18.Yoga becomes a shining therapy for the children. It plays an important role in development of several aspects of cognition and executive functions19. Certain yoga postures or asanas have proved to help the child to overcome the bed wetting. Though there were extensive articles on benefits of yoga in bed wetting, still there is no study to prove its efficacy. There is no bye to head comparison of the yoga on its role on nocturnal enuresis. This pilot study tries to identify the effectiveness of yoga in the nocturnal enuresis. The study hypothesized that there will be no significant difference in reduction of Bed wetting frequency following yoga therapy.METHODOLOGYSubjects were selected through purposive sampling method with descriptive study design. 10 children complains of bed wetting were included in the study. Prior to the selection of the children for the study, a clear analysis was done by urologist and an approval from pediatrician who states that there was no other medical reason for the nocturnal enuresis. A clear examination was done by the senior physiotherapist to rule out any bony deformities (Structural). Clear instruction to the children and the mother about the benefits of yoga and its physiological role on urinary system was clearly explained. Informed consent was obtained from the mother. Upon obtaining the disquiet 10 male children were included with the age group of 610 years, having normal life style, complains of nocturnal enuresis at least 3 times in a week, well-nourished children, school going children and those who are willing to do yoga, and those who wish to continue yoga regularly. The study excludes mental retarded children, children with urinary infections, mal nourished, jaggy and any other structural deformity. A detailed session on yoga and its benefits was given to all children and the mother / guardian. Queries and Questions raised by the parents were addressed, and advised all parents to bring the children compulsory. The yoga programme was conducted for 4 weeks of duration, and a session of the program was conducted alternate days, each sessions consist of 3045 minutes of duration. All subjects were taught yoga postures (i.e asanas). Six asanas were elect for this study, the asanas were chosen as per discussion with th e stalwarts in yoga and yoga guru. Asanas were trained to the children by the researchers, all the postures / asanas have to sustain for ten to fifteen counts. For the first three sessions the children were taught to do asanas and difficult postures were support by the researcher, later, once they mastered the technique, they are all practiced to do these postures without support. List of asanas trained to the children are Konasana, Sakrasana (Standing), Yoga mudra, Sarvangasana, Savasana ,Nisbandabhava. Before commencement of the study a secure up programme was given with Suryanamaskar for 10 mins. Once they completed then the children were initiated the asanas. At the end of the program savasana was given to relax the muscles. The programme was conducted initially in groups, all the queries were cleared on every session. This study was accepted by the Institutional ethical committee. There was no harm involving the participants in this study. There was no drop out in this study. Voiding dairy given to the mother and asked them to fill up when their children does bed wetting. The data were collected in likert scale (i.e 05 scale), and the data are used for the analysis and it was tabulated in percentage.RESULT AND DISCUSSIONThe data was analyzed by using SPSS statistical package, 19.1. The table I shows the general information about the children. All children included in the study are males. There are various studies suggest that male children are more often than not involved in nocturnal enuresis. Voiding history noted in these children is only during sleep and at the night time only. 80% Parents of the children has the family history of nocturnal enuresis. We also gathered that 85 % of parents scold or punish their children for the bed wetting.Table II shows the voiding history of the participants which was shown in percentage. It shows that 57 % of participants are with the age group of 6, 8 years. 4 times in a week is the maximum voiding frequency by the children. Two children has the history of voiding 2 times in a week, others are having the frequency of more than 3 times per week.Table III shows the voiding history before the yoga programme and after the yoga programme. The table value shows that there was a significant difference existed between the groups. There was a marked difference between the pre and post test values.The result of the study revealed that the yoga programme has showed a marked reduction on bed wetting frequency in children. Yoga helps to promote retention control, regular practicing helps to postpone micturition by few seconds to few minutes.Bed wetting is a shameful situation for children as well as parents, but it is not a wicked problem, and it is common in boys20. Yoga play a major role in control of bed wetting, the retention exercises should be increased gradually without putting push on the children, and the exercises would help to increase the control in vesica muscles and also increases bla dder capacity20. Yoga helps to strengthen muscles which control urination. It also helps in increasing bladder capacity. mend practicing yoga will stimulate the nervous system, and thereby influence the micturition system in the spinal cord lead to better control and coordination of the process21. Yoga also helps in reduction and prevention of the psychosomatic stress disorders 22. Studies found that yoga help in improving the bladder control in patients with urinary incontinence. Few researches conducted for women who show that yoga improves pelvic health and helps in gaining control over the urine leakage. Yoga programme directs the mind awareness and increases relaxation and relieves anxiety and stress23.The study confirms that the yoga programme will improve the bladder control in children and it was a beneficial one for the treatment of bed wetting. Regular practicing of yoga provides additional benefits like improvement of flexibility and also help to improve the concentration , memory and reduction in stress level. However, the study was done in a small group, the results cant be generalized, and there was an elaborate and large group of participants needed. The other factors like psychological or pharmacological factors were not considered in this study, future study need a holistic approach in the management.REFERENCESDalton R. Enuresis. In Behrman R, Kliegman R, Arvin A, Nelson W, editors.Nelson Textbook of Pediatrics.15th edn . Philadelphia WB Saunders 1996. pp. 7980.Forsythe, W. I., Butler, R. J. Fifty years enureticalarms.Archives of Disease in Childhood, 64 879, 1989Caldwell PH, Edgar D, Hodson E, Craig JC. Bedwetting and toileting problems in children.Med J Aust.2005182(4)190195Mark Feldman et al., Management of immemorial nocturnal enuresis, Paediatr Child Health Vol 10 10(10) 611614..December 2005.von Gontard A, Freitag CM, Seifen S, Pukrop R, Rhling D. Neuromotor development in nocturnal enuresis.Dev Med Child Neurol.200648(9)744750.Okur M, R uzgar H, Erbey F, Kaya A. The evaluation of children with mono symptomatic nocturnal enuresis for attention deficit and hyperactivity disorder.Int J Psychiatry ClinPract.201216(3)229232.Coppola G, Costantini A, Gaita M, Saraulli D. Psychological correlates of enuresis a case-control study on an Italian sample.PediatrNephrol.201126(10)18291836American Psychological Association.Diagnosis and Statistical Manual of moral Disorders.4th ed. Washington, DC American Psychological Association 2000. pp. 108110.vanGool, J. D., Nieuwenhuis, E., ten Doeschate, I. O. et al. Subtypes in monosymptomatic nocturnal enuresis. II. Scandinavian Journal of Urology Nephrology Supplementum, 202 8, 1999Devlin, J. B. Prevalence and risk factors for childhood nocturnal enuresis. Irish Medical Journal, 84 118, 1991Kaplan, Harold, I and Sadock, M.D, Synopsis of Psychiatry, eight edition, 1998, Baltimore Williams and Wilkins.Moffatt ME. Nocturnal enuresis psychologic implications of treatment and non-treatment .J Pediatr. Apr 1989114(4 Pt 2)697-704.Katz ER, DeMaso DR. Enuresis (bed-wetting). In Kliegman RM, Behrman RE, Jenson HB, Stanton BF, eds.Nelson Textbook of Pediatrics. 19th ed. Philadelphia, Pa Saunders Elsevier 2011 lumberjack 21.3.Ramakrishnan, K, Evaluation and treatment of enuresis, American family physician 2008, vol 78, 4, 489-496.Glazener CM, Evans JH. Simple behavioural and physical interventions for nocturnal enuresis in children.Cochrane Database Syst Rev.2004.Garfinkel M, Schumacher H. Yoga Effects.Rheum Dis Clin North Am.20002612532.Satchidananda S.The Yoga Sutras of Patanjali.Yogaville, VA Integral Yoga Publications 2005.Cowen VS, Adams T. bodily and perceptual benefits of yoga asana practice.J BodyMovTher.200592119.Chen TL, Mao HC, Lai CH, Li CY, Kuo CHThe effect of yoga exercise intervention on health related physical fitness in school-age wheezy children.Hu Li ZaZhi2009,5642-52.Nadeem Naqvi, 2011, Bed wetting problem How to deal with bed wetting, http//www.studyvi llage.com/resources/2899-Bedwetting-problem-How-deal-with-bed-wetting.aspx.Udupa, K. N, 2000, Stress and its management by yoga. New delhi, MotilalBanarisdass.Huang, Alison J. Jenny, Hillary E. Chesney, Margaret A. Schembri, Michael Subak, Leslee L.A Group-Based Yoga Therapy Intervention for Urinary Incontinence in Women A Pilot Randomized Trial Female pelvic medicine Reconstructive surgery May/June 2014-Volume 20-Issue 3 pp123-184Huang, Alison J. Jenny, Hillary E. Chesney, Margaret A. Schembri, Michael Subak, Leslee L.A Group-Based Yoga Therapy Intervention for Urinary Incontinence in Women A Pilot Randomized Trial Female pelvic medicine Reconstructive surgery May/June 2014-Volume 20-Issue 3 pp123-184.TABLE IGeneral InformationsTable IIVOIDING HISTORYTable IIIVOIDING HISTORY1